Overview
Paula’s Choice is Your Right Choice!
Paula’s Choice is a leading multinational skincare brand with over 28 years in the industry! Our mission is to empower people around the world with the knowledge and products they need to achieve their own definition of beauty. We’re looking for passionate and talented people to join our team as we continue to revolutionize the beauty industry.
Paula’s Choice is committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree.
If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.
What we offer you:
- A robust benefits package including health, vision, dental, retirement and more
- Flexible spending account, Employee assistance program
- Fitness perks, meditation app membership, and more
- Product samples and discounts
- Generous PTO
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
- Did we mention we’re a dog-friendly office?
Please note these benefits are only available to full-time Paula’s Choice employees.
In addition to our core benefits outlined above, here’s some additional reasons you should consider a career at Paula’s Choice:
- We’re committed to innovation – we’re constantly developing new and innovative products that are based on the latest scientific research.
- We’re customer centric – we believe that our customers deserve the best possible products and services.
- We’re a diverse and inclusive workplace – we value diversity and inclusion in all aspects of our business and have committed to learning along the way. We believe that our employees’ unique perspectives and experiences make us a stronger company.
- We’re passionate about making a difference – we believe that beauty is more than just skin deep. We’re committed to using our platform to share research, education, and skin positivity.
If you’re looking for a career where you can make a real difference, join Paula’s Choice today! We’re looking for talented and passionate individuals to help us change the world one face at a time.
How You’ll Have an Impact at Paula’s Choice
The Vice President / Head of Direct-to-Consumer (DTC) channel will lead the strategic vision, customer experience roadmap, and revenue responsibilities for PaulasChoice.com in North America and Australia. This is an opportunity to unlock the next stage of growth for this brand with a customer-centric approach that translates into a roadmap for best-in-class digital experiences and hits key business KPIs.
You are a problem solver, looking at challenges as opportunities and a champion of continuous improvements. Key to the success will be capturing the power of the brand in strong integrated campaigns and activations in DTC channels and syncing omnichannel opportunities.
Responsibilities:
- Accelerate Growth: Drive a digital full-funnel experience that attracts, guides, converts, and retains our current and growth audiences.
- P&L Management: Manage a large P&L with full ownership, including forecast & reporting, setting priorities, allocating resources, and driving strategies to meet growth and profitability targets.
- Team Leadership: Hire, develop, and train top talent within the team.
- Digital Product and Growth Initiatives: Implement features and campaigns to improve the user experience via personalization, AI, etc.
- Performance Marketing: Guide and support the performance marketing team to deliver DTC KPIs and drive awareness online & offline in order to scale the brand in an omnichannel environment.
- Retention and Loyalty Programs: Create a best-in-class retention and loyalty program with channel leads that deliver improved LTV and brand affinity.
- Team Collaboration: Lead a high-performance team of experts, harnessing the capabilities of a strong team, other PC global teams, agency advisors, and Unilever Prestige centers of excellence.
- Cross-Functional Coordination: Coordinate effectively with brand, creative, content, and marketing teams who develop campaigns for North America & Australia.
- Regional Coordination: Work with the Country Manager for Australia, New Zealand, and Canadian employees to provide valuable in-country insight.
- Thought Leadership: Serve as a subject matter expert for DTC within Paula’s Choice.
- Agile Methodology: Empower the agile way of working by the team, prioritizing initiatives based on business value, ensuring focus on customers and user stories, and optimizing the agile approach.
- Requirements:
- Experience: P&L and revenue accountability for a global company with over $20MM in eCommerce annual revenue.
- Proven Track Record: Hitting daily, weekly, revenue, and KPIs.
- DTC Experience: 8+ years in DTC for a consumer brand and 3+ years managing acquisition, retention, and/or site for a multi-million dollar brand.
- Strategic Mindset: Ability to develop a vision and identify big ideas, and then empower teams to put them into action.
- Commercial Acumen: From identifying opportunities to developing strategies and plans to achieve and exceed forecasts.
- Leadership: Leading teams through uncharted waters and a track record in leading digital marketing performance.
- Collaboration: Ability to harness the expertise and skillset of your team.
- Agency Experience: Experience working with agencies.
Preferred Qualifications:
- DTC Experience: In the beauty segment.
- Omnichannel Experience: Working in an omnichannel company (DTC, Amazon, Wholesale).
- Additional Information:
- Location: [HR will complete this section]
- Hours: [HR will complete this section]
- Physical Requirements: Ability to handle long periods of sitting and screen time.
- Travel Requirements: Up to 10%.
- Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate’s region/town/cost of living.
For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.
Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.
We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work. Where embracing cultural differences, accepting others without bias, and antiracism are reflexes, not an initiative.
Please note:
At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at careers@paulaschoice.com. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
We take your privacy seriously. For details please see our Privacy Notice.
DISCLAIMER: This site is owned and operated by Harry Joiner and is for informational purposes only. All of this information was gathered from sources around the web.
If you are employed by Paula’s Choice and you’d like me to make a change to this posting (or if you’d like to post a VP/CMO-level job at no charge) — that’s NO PROBLEM. Simply text your request to (404) 281-2025, and I’ll call you at my soonest convenience.
Candidates, if you’d like to hit me up on Linkedin CLICK HERE.
Paula's Choice skincare is owned by Unilever. The acquisition was officially announced in June 2021, when Unilever signed an agreement to purchase Paula's Choice from TA Associates, a private equity firm.
The acquisition was part of Unilever's strategy to expand its portfolio in the high-growth premium skincare segment.
Paula's Choice, founded by Paula Begoun in 1995, is known for its science-backed products and direct-to-consumer ecommerce model.
ABOUT UNILEVER:
Unilever, the world’s third-largest consumer goods company, is undergoing a strategic shift from focusing on the quantity of brands to prioritizing the quality of its top 30 brands.
Despite a downward trend in EPS in recent years, the company’s gross profit margin is improving, and it remains in a stable financial position with promising top and bottom line results.
Under the new leadership of a recently appointed CEO and a revamped management team, Unilever is implementing strategic changes, including business restructuring and partnerships, aiming for annual sales growth of 3-5%.
The company has traditionally been known for its extensive brand portfolio, which includes over 400 brands, with 13 generating more than €1 billion in sales each. Despite facing challenges in the industry and losing market share in some of its top brands, Unilever's focus on its top 30 power brands, which contribute to 70% of its total sales, shows early signs of improvement in gross profit margins.
This strategic realignment is supported by Unilever’s significant presence in emerging markets, accounting for 65% of its business, and its efforts in acquiring new brands like the premium biotech haircare brand K18.
Unilever's restructuring from three to five business units will eliminate 1,500 roles globally, reflecting its commitment to streamlining operations and improving efficiency.
The company has also entered into a multi-brand partnership with UEFA EURO 2024, further emphasizing its focus on high-impact marketing and partnerships.
Financially, Unilever remains robust, generating substantial cash flow and maintaining a dividend program.
Its recent financial performance shows an increase in revenue to $66.43 billion and improved gross profit margins, indicating a positive trend.
ABOUT THE MARKET:
The Cosmetic and Beauty industry includes a wide array of products, such as perfumes, makeup items, hair preparations, face creams, lotions, and other toiletries.
Major players in this industry include prominent names like L'Oréal USA, Unilever NV, Estée Lauder Companies Inc., Procter & Gamble Co, and Coty Inc.
The industry has faced significant challenges recently, with high inflation decreasing disposable income and impacting the demand for beauty products.
However, companies are adapting by focusing on health-conscious and anti-aging trends and shifting towards eco-friendly products using sustainable materials and practices.
The regulatory environment plays a crucial role in this industry.
While the FDA does not define organic cosmetics, leading to potentially misleading "organic" labels, the Food, Drug, and Cosmetic Act ensures the safety of cosmetics by prohibiting adulterated products.
Economically, the industry has seen a revenue decline of 4.3% from 2019-2024, but projections indicate a growth of 2.7% from 2024-2029. In 2024, the industry is expected to generate $2.2 billion in profit, with a profit margin of 5.1%.
Consumer behavior trends show rising confidence and disposable income, which are anticipated to boost industry growth, particularly driven by middle-aged consumers and health-conscious buyers seeking anti-aging and luxury products.
Competition and innovation are key in the beauty products industry, which is highly competitive with moderate market concentration and increasing barriers to entry.
Innovation remains a critical factor, with trends focusing on health-conscious ingredients, vegan and cruelty-free products, and cosmetics targeting men.
The rise of social media influencers and e-commerce has significantly influenced consumer engagement and purchasing behavior.
On the global stage, imports have increased by 5.1% from 2019-2024, while exports have slightly decreased by 1.4%, with the industry facing stiff competition from imported products, especially from France, Italy, and South Korea.
Geographically, California leads in cosmetic manufacturing, driven by its large population and fashion-forward cities.
The Mid-Atlantic region also holds significant market share due to its proximity to chemical producers and major shipping ports.
Corporate strategies in the industry emphasize reducing carbon footprints, investing in sustainable practices, and prioritizing corporate social responsibility. Mergers and acquisitions are common as companies seek to expand their market presence and capabilities.
Looking ahead, social media and influencer marketing will continue to drive demand for cosmetic and beauty products.
Environmental preservation and sustainability will remain central to manufacturing practices, and companies will need to adapt to rapidly changing consumer preferences to stay competitive.
The industry's future growth will depend on its ability to innovate, respond to market trends, and maintain strong consumer relationships.
ABOUT ONLINE RETAIL FOR BEAUTY:
The online perfume and cosmetic sales industry in the United States has seen remarkable growth, driven primarily by shifting consumer preferences toward e-commerce.
This trend was significantly accelerated by the COVID-19 pandemic, which pushed consumers to seek the convenience of online shopping for cosmetics and skincare products. The market for men's cosmetics is also expanding, indicating a notable shift in consumer behavior and market dynamics.
Despite the industry's growth, it faces intense competition from both brick-and-mortar stores and large online retailers like Amazon.
These competitors offer extensive product ranges and competitive pricing, making it challenging for smaller retailers to establish a foothold.
Additionally, the industry's reliance on discretionary spending makes it vulnerable to economic downturns, as seen during periods of heightened inflation and weaker disposable income.
The industry's success can be attributed to its ability to adapt to consumer preferences by offering cruelty-free, sustainable, and clean beauty products.
Retailers have also effectively leveraged technology for inventory management and targeted marketing campaigns, boosting sales and customer satisfaction.
Companies like Amazon and Ulta have capitalized on their market presence, brand recognition, and economies of scale to drive substantial sales and customer loyalty.
However, the report highlights some critical areas of concern. The focus on low barriers to entry may lead to market saturation, making it difficult for new entrants to gain a foothold.
Additionally, the industry's intense competition and rising purchase costs have prevented many online sellers from becoming more profitable.
The discussion on regulatory compliance focuses on the necessity of adhering to regulations but lacks detailed insights into managing compliance costs efficiently.
Competitors like Amazon have successfully utilized aggressive marketing techniques and robust distribution networks to dominate the market.
Online retailers in the perfume and cosmetic industry can learn from Amazon's approach by investing in comprehensive marketing strategies, including social media campaigns and influencer partnerships.
Additionally, developing robust distribution channels to ensure timely delivery and optimizing inventory management systems can help businesses stay competitive.
One innovative strategy that is likely underutilized in the industry is the integration of personalized virtual consultations and augmented reality (AR) technology.
By offering virtual try-on features and personalized beauty consultations through AR, online retailers can provide an immersive shopping experience that closely mimics the in-store experience.
This technology can help consumers make more informed purchasing decisions, reducing the hesitation to buy cosmetics and fragrances online.
Additionally, investing in AI-driven personalized marketing can enhance customer engagement by offering tailored product recommendations based on individual preferences and purchase history.
In summary, the online perfume and cosmetic sales industry has successfully leveraged e-commerce trends and adapted to evolving consumer preferences.
However, to remain competitive, it must continue to innovate and adopt new technologies, while also managing the challenges posed by intense competition and economic volatility.
DISCLAIMER: This site is owned and operated by Harry Joiner and is for informational purposes only. All of this information was gathered from sources around the web.
If you are employed by Paula's Choice and you’d like me to make a change to this posting (or if you'd like to post a VP/CMO-level job at no charge) -- that’s NO PROBLEM. Simply text your request to (404) 281-2025, and I’ll call you at my soonest convenience.
Candidates, if you'd like to hit me up on Linkedin CLICK HERE.