North America Head of Marketing (Spectrum Brands)

Overview

Spectrum Brands, Inc.
3001 Deming Way
Middleton, Wisconsin, 53562-1431
+1-608-275-3340
www.spectrumbrands.com

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About the job

Spectrum Brands’ Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman®, Black+Decker®, Farberware®, Breadman®, Juiceman®, Russell Hobbs® and Remington®.

Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today’s new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.

Job Summary

As the Head of Marketing NA for the Home & Personal Care (HPC) Business, you will be leading all Marketing aspects and teams related to commercializing our brands in North America (US and Canada). You will oversee a portfolio of brands in two distinct categories: In-Home Appliances with Black + Decker, Power XL, George Foreman, and Emeril Lagasse and in Personal Care with Remington.

Leveraging the HPC global strategy, you will develop and execute comprehensive marketing strategies for NA that drive brand awareness & equity, consumer acquisition, and revenue growth across B2C, D2C and potentially B2B channels.

You will lead Brand Marketing, Customer Marketing, and collaborate with the assigned global resources supporting NA Content Development to bring them together under a homogenous marketing mix that drives short and long-term growth and ROI.

You are a strong Commercial Marketing leader with an appreciation for working collaboratively with Global Marketing to define Brand & Product Strategy and Development and with the Retail & eCommerce Sales organizations to secure placement at the shelf.

This role is a key leadership position within the organization and part of North American Leadership Team. Direct reports are the Senior/Brand Managers, and the Head of Social Media.

Primary Duties & Responsibilities

• Drive delivery of key business objectives for the brands including Net Sales, EBITDA, Gross Margin, and market share.
• Lead the development of brand building initiatives for North America in partnership with the Global Marketing Team. You will sit at the center of Commercial Strategy and the Go-to-Market.
• Practice ownership and accountability for the P&L. Collaborate with finance and other partners to bring real-time recommendations that further Net Sales and EBITDA while solving issues that face the business.
• Develop and deliver the long-term Strategic Plan and the Annual Operating Plan (AOP). Define the key imperatives, set the strategies, and execute with excellence.
• Drive prioritization and focus of key resources (people, budget, capital) against core objectives.
• Lead 4P strategy for the brands (Pricing, Product, Placement, Promotion). Partner with Sales and the broader organization on development, communication, and execution.
• Assess, select, and manage the NA agency roster. Deliver efficient and effective future state and performance of agency line up.
• Identify and lead process improvements for the brands’ go-to-market, portfolio, and S&OP.
• Analyze product portfolio and set up future strategy for more efficiency. Practice diligent Portfolio Management and rationalize SKU line up.
• Elevate the teams’ analytical capabilities and drive decision making with facts and data.
• Analyze market trends and consumer insights to identify opportunities for growth and optimization.
• Lead consumption reporting and analytics in conjunction with the Global Consumer Insights group.
• Effectively coach, develop and mentor direct reports and the total Marketing team, team of different marketing functions and capabilities.
• Display and practice a “player-coach” mentality, pivoting from strategic oversight to tactical projects, if needed.
• Actively contribute as a member of the NA Leadership Team by providing strategic input on business priorities, cross-functional alignment, and brand-wide initiatives. Partner with Brand, NPD, Sales, Finance, Operations, and HR leaders to ensure marketing strategies drive organizational growth and brand permanence.
• Influence global product roadmaps and align NA market needs with global product development.
• Own the product lifecycle management for the North American portfolio, ensuring optimal SKU productivity and profitability. Partner with global and cross-functional teams to manage portfolio rationalization, and drive efficiency through SKU optimization, pricing, and promotional strategies.
• Partner with Sales and eCommerce teams to secure optimal product placement and merchandising strategies at retail and online, developing and executing marketing strategies tailored to D2C and potentially B2B channels.
• Collaborate with the global content strategy team to ensure content developed for the NA market is culturally relevant, consumer-focused, and aligned with brand positioning. Lead the implementation and localization of content in partnership with regional digital agencies, ensuring effective execution across all channels.

Education and Experience Profile

• Bachelor’s degree required; MBA strongly preferred.
• 10+ years of consumer-packaged goods marketing experience with a record of increasing responsibility
• 5+ years of P&L responsibility
• 5+ years of experience in managing people (hiring, developing, performance management, team building, and terminations)
• Proven track record of developing and executing successful marketing strategies across multiple channels and all “4 Ps” of marketing: product, pricing, promotion, and place.
• Content development and production experience (in-house or via agency) and well-versed in all aspects of media (Linear, Digital, Search, Social, CRM/email)

Required Skills

• Strong written, presentation, and interpersonal skills with demonstrated ability to be flexible in a fast-paced, dynamic business environment and with an ability to influence key internal and external customers.
• Ability to analyze complex data and situations and develop a range of simple solutions.
• Ability to interact and collaborate with multiple functions throughout the organization.
• Ability to operate within a matrix organization, including working with colleagues based in different countries and time zones.
• Strong leadership and change management skills – leading and managing teams during times of significant change and uncertainty.
• An excellent problem solver who can prioritize well, juggle many projects, and be decisive and action oriented.
• A creative, outside the box thinker and creator that challenges the status quo and pushes oneself and the team to greatness.

Work Environment

• Working conditions are normal for an office environment.
• Travel to customers, industry events and other SPB locations required, with some international travel on occasion.